BENEFITS OF ECOMMERCE ON CONSUMERS DURING COVID-19

E-commerce increased forecastly until COVID-19 set an accelerated path, accelerating the growth of industry by 4-6 years! In particular, the pandemic demonstrated the many benefits of e-commerce. In May alone, global e-commerce revenues were $ 82.5 billion, a 77% rise compared to the previous year, during the Coronavirus lockdown. A Deloitte report reveals that up to 2019, 85 percent of the retail sector was in brick-and-mortar shops. Then there was COVID-19, which prompted traditional retailers to battle and e-commerce numbers increased. The main change in the US is the market for food shopping. 42% of American consumers shop online in March 2020 compared with just 22 percent in 2018 for foodstuffs at least once a week. Experts do not consider this as just a short-term solution to the problems caused by Coronavirus. COVID is expected to raise American e-commercials in the next year by almost 20%. Coronavirus was a driver, driving customers into the world of online shopping, consumer behaviour that is likely to continue even though the dust of Corona has dropped. More than 50% of the buyers of online foodstuffs say they expect to purchase online after the pandemic.

1. Prices are lower

The lower costs for operating an e-commerce shop than for running a physical store mean that the customer can save money. This is one of the main benefits of e-commerce. Usually online rates are lower than conventional shop prices, and e-commerce sites can offer more easier discounts and deals.

2. Friendly and secure

It is much easier (and safer) to shop when you want from where you wish than to go to this COVID reality in which we now live. Apart from Coronavirus, there’s also plenty to tell about shopping in your bedroom, without having to get up, wait in the queues, battle cold weather and any other consumerist challenges.

3. Wide range of goods

Consumers can purchase electronics from China, books from England, Paris clothing and good old US goods from the comfort of the home in the worldwide market that is the internet. Products sold online in their width and depth are impeccable.

4. Further decision-making 

Details on online shopping, including feedback from actual consumers, is practically at your fingertips – potentially the best; product descriptions; videos of use; product guides and social validation. Comparison shopping is also one of the best advantages for users of e-commerce, who can conveniently compare goods, brands and websites with even comparisons. There are several shopping places that can only be measured side-by-side, using discount- and price-based measurements.

5. Saving of time

At a time when time is a limited resource, online shopping will save the user enormous amounts of time. Since 63% of consumers continue their shopping online, it makes sense to buy where you are already. No need to go out, shop in the shop, wait on line and then fly home when you are able to access a broader selection of items from home at a cheaper price.

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